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I'm baaaack! and why I've been so quiet lately

Dear wonderful readers: Two weeks ago, I started my new gig, with the title chosen by my readers: Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller.

I have never had a corporate job, and having had my own companies since 1981. Now that the work I've been doing for client for the past 10 years is in vogue, this seemed like the right time to accept the opportunity to be part of something bigger than me, to help shape Proof's growth, and to work with a team of smart people.

Silos and roadblocks
Even with all the meetings, the minute departmentalization, and the fact that you can't just do stuff yourself, I'm liking it a lot! It's interesting, challenging, hectic, and fun.

There's been a lot to get used to. And a whole lot to learn about who is who and what is what.

I'm baaaack!
So please forgive my relative silence over the past couple of weeks. I've been on overwhelm!

But I'm baaack, and I will continue Tweeting, posting here and on FriendFeed, and keeping up with my other social networks. Because, given the pace of change, if I don't keep doing all the things that make me who I am - a bit of a pioneer in the emerging media space - I'll be useless in six months.

And of course, I'll continue my partnership in Pawfun.com - where you can make great Valentine's gifts featuring photos of your loved one's pets.


Categories: B.L. Ochman, Commentary
Tags:
BL Ochman | Jan 31 10 6:21 | TrackBack (0)

Comments

Congratulations, BL!

I hope BM's gain doesn't mean a loss for your readers. And I hope you continue giving us all that great content on social media that has set you apart from so many of the other "socla media experts."

I wish you the greatest success. Are you working in their offices? Or virtually?

Posted by: Joan Stewart, The Publicity Hound at February 1, 2010 10:54 AM

Thanks for those kind words Joan. They hired me *because* I do all the stuff i do. So i will keep blogging, tweeting, running Pawfun.
i work both at their offices and virtually. Benny likes the virtually days :>)

Posted by: BL Ochman Author Profile Page at February 1, 2010 12:24 PM

Congratulations B.L! Sounds like the best of both worlds - you get to keep doing what you love AND there's a guaranteed check at the end of every month without endlessly chasing unpaid invoices! I shall drink a toast to you in English tea!

Posted by: Kerry Harvey-Piper at February 1, 2010 1:16 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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