Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman

StraightTalkTHUMB_NEW2.jpgStraight Talk About Social Media.
A no-nonsense guide for corporations

By B.L. Ochman
Social media strategist to Fortune 500 companies
Publisher, What's Next Blog, President, whatsnextonline.com

There certainly is no shortage of books about social media. There's a new one published just about every day, and most of them are out of date before they're even printed, because social media opportunities are constantly in flux.

You can read them all if you have the time; or you can read Straight Talk About Social Media.

My new report is filled with my trademark nitty gritty, real-world information - not theory. It's goal is to help you get high-yield, ROI-focused results by integrating social media into your overall marketing.

StraightTalkContents.pngStraight Talk About Social Media explains the pitfalls and opportunities, and provides examples, resources, and advice about how to succeed in the Web 2.0 landscape. Its intent is to help you, not to scare you. But if you don't pay attention, heaven help your brand.

Straight Talk About Social Media contains the kind of information and strategic advice that I've given my agency's clients since 1996, and shared with the readers of What's Next Blog since 2002.

You'll learn:
• What social media can't do (a lot)
• How to pick your social media guru (hint: don't!)
• What should your company do first?
• Do you really need to be on Twitter?
• Top 6 myths about social media
My team and I have created and executed successful social media campaigns for companies including Cendant, McGraw-Hill, Meijer, American Greetings, Simon & Schuster, and many others.

The first in an ongoing series - Straight Talk About Social Media will give you real-world information that will help you understand how to get high-yield results by integrating social media into your corporation's overall marketing efforts.

StraightTalkBOX_Info.jpgIf you know me, or you read What's Next Blog, you know I don't mince words. I tell it like I see it - straightforward, clear, and edgy. So fasten your seat belt: here we go!

B.L. Ochman, who heads the creative team of whatsnextonline.com, is an Internet marketing strategist, corporate coach, sought-after speaker, and influential blogger who has been helping major corporations expand their traffic and sales since 1996. Her clients include Cendant, Meijer, IBM, McGraw-Hill and many other major corporations. Her What's Next Blog is an AdAge Power 150 blog, and she contributes to Ad Age, Business Week, and several other publications.

You will receive instructions for downloading and opening this password protected file by email shortly after you place your order.

BL Ochman | Dec 29 09 10:09 | TrackBack (0)

Comments

Is the check out cart working? I keep getting "Cart Error: Checkout for this cart has already been completed."

Using Firefox. PC.

Posted by: JOEL at December 31, 2009 9:44 AM

Joel - very sorry! i had the wrong links in the newsletter i sent out. the links are working now. please try again. My bad!!!
BL

Posted by: BL Ochman Author Profile Page at December 31, 2009 11:42 AM

Not fixed yet.

Your RSS feed takes me to this page where the comments are posted and the "buy now" links still give me the cart error. (Fri. 1/1 at 5:34pm eastern.)

I still get the "Cart Error: Checkout for this cart has already been completed."

Posted by: Joel at January 1, 2010 5:34 PM

Happy new year BL. Hope all's well. Cart link still seems to be busted. Firefox PC, too. Gotta get folks linked up to some straight talk! Cheers.

Posted by: Glenn Raines at January 1, 2010 6:19 PM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4533

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories