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Burger King - Really Letting You Have It Your Way
Does it sell hamburgers? Not to me. I'm a vegetarian. But hey! Why isn't the Subservient Chicken one of the choices? He's been rocking on since 2004. (A smart move to leave that site, and all it's Google juice - the stuff of legends and viral wannabe dreams - online.) Categories:
Ad targeting, Advertainment, Alternative Marketing, Internet strategy, Marketing Strategy, Viral Marketing
BL Ochman
| Nov 30 09 6:30
| TrackBack (0)
CommentsWho actually goes to Burger King's website? I'm asking. :). Why would I go there? Posted by: Matt Harrell at December 3, 2009 11:41 PM I was wondering the same thing. Even if I ate that poison (I stopped 17 years ago) it would never occur to me to go to their website. Maybe looking for web only coupons? How did you end up there BL? Posted by: Ev Miles at December 14, 2009 5:48 PM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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