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From two great minds: a start-up wedding registry and a social media cake

drue-svetlozar-aboomba.jpgDrue Kataoka of Valley Zen, one of the most delightful and creative people I know, is getting married to Svetlozar Kazanjiev, the founder of a stealth mode startup. They didn't want to "drag everyone through the same old routine of the traditional wedding registry...so we said -- what if we created a registry with no tangible items, only virtual ones." And that's how The World's First Startup Wedding Registry! was born.

The registry, Drue says, is a tongue-in-cheek look at the toils of starting a silicon valley company. They want to make their guests laugh, "since all of them are entrepreneurs/ VCs/startup lawyers/academics involved in the valley."

No blenders, frying pans or champagne glasses here! Instead, you can feed an engineer, or Tim Draper; give someone health insurance for a week; pay a month of utility bills for someone who's starting a start-up, and add your own ideas too.

I don't want to spoil any of the wonderful surprises Drue and Svetlozar have planned - like their social media wedding cake. And i certainly would never tell you what the always fabulous Drue will wear.

Congratulations to two wonderful people. I met them online. Natch.


BL Ochman | Aug 20 09 2:02 | TrackBack (0)

Comments

Very interesting post
Who knew that starting a company can be so funny?

Posted by: David R at August 20, 2009 7:10 PM

Congratulations to Drue and Svetlozar!

Why, after all, do a wedding the way of the beaten path, so to speak, if one can create an experience far more innovative, interesting, and engaging for all? Truly in the silicon valley spirit! Best of luck in a future together that is sure to be excitingly creative! And humorous. Love it.

Best, Sydney

Posted by: Sydney Hessel at August 20, 2009 10:06 PM

As a co-blogger on ValleyZen.com I can't claim to be unbiased but the registery is a hoot.

Posted by: Bill at August 21, 2009 12:02 AM

Oh this is Sooooo right up my alley!

Posted by: Christine at August 21, 2009 12:15 PM

Amazingly creative… and funny too! It’s a combo hard to resist. Congratulations Drue and Svetlozar! Now I think that it’s only appropriate if you keep everyone updated on how the new startup is developing. I personally can’t wait to feed an engineer ;)

Posted by: Ekaterina at August 22, 2009 12:54 AM

Amazingly creative… and funny too! It’s a combo hard to resist. Congratulations Drue and Svetlozar! Now I think that it’s only appropriate if you keep everyone updated on how the new startup is developing. I personally can’t wait to feed an engineer ;)

Posted by: Ekaterina T. at August 22, 2009 7:13 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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