Can't Make This Stuff Up: Sci-Fi Channel Explains Why It's Changing Its Name to SyFy

The top reasons the company's agency gave for recommending the change:

1- The agency needs the money.
2- SyFy is more than an unintelligible word. It "creates an ownable and extendable brand for the future".
3- Since we've removed "Channel" from the name, you will no longer need to associate with your outre core product, television.
4- The names are phonetically identical so all you have to do is spend a gazillion dollars changing all your stationary, business cards, advertising, signage, trade show booths, uniforms, tsotchkes, employee IDs - have we left out anything you need to change?
5. To make sure nobody can find the Sci-Fi Channel online, "An aggressive trade marketing campaign kicked off this spring. scifi.com will assume the URL syfy.com at that time."

At SyFy.com, it says "This is Sci-Fi Channel's new brand identity." And there's nothing else there, except a link to the SciFi.com. Go figure.

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