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PR Pitch from Hell: The Dumbest PR Mistake Ever?

The subject line "Love your blog! and question" led to the dumbest PR pitch ever.

Here's part of Miss Thing's pitch:

Since you're an expert in the web 2.0 world I really wanted to ask your opinion of a product (full disclosure, I'm working for them part-time) that is about collecting your online ...blah blah blah

The problem? (This is a true story)
The link in the email led not to the company's website, but to a porn site.

I wrote back:

"sheesh! the link to yourname.com led to a porn site.
please take me off your list right now."

Miss Flack responded: (I am not making this up!)

"I actually didn't mean for you to click on that, it was just an example that your website would be hosted at whatever your name is .com."

PR peeps: check the links in your pitches before you send them out. Oy vey.


BL Ochman | Apr 21 09 10:07 | TrackBack (0)

Comments


Absolutely Amazing!

Mike Willett
Willett Corporate Communications

Posted by: Michael Willett at April 21, 2009 10:22 PM

OMG, that's pretty pathetic. Reminds me of the story of a writer who inserted x x x dot com (no spaces) in a doc as a placeholder. You can guess what happened next, right?

Posted by: Donna Papacosta at April 21, 2009 10:24 PM

Yet another case of someone trying to do too much, too quickly and not taking the time to check their work. Case in point - newspapers are littered with typos. This was not the case 10 years ago and yet we have better spell check/grammar check technology. Go figure.

Posted by: John Pogas at April 24, 2009 4:07 PM

In theory it is better to go to the link copy it and then paste it. That makes sure you are going to the right site, even if you copy from a list of links you may be copying a site link which is similar.
Some one gave me a link to a youporn instead of a youtube. She had a lot of explaining to do.

Posted by: Atul Chatterjee at April 27, 2009 1:24 AM

Ouch! That's awful. Reminds me of the story in TechCrunch last year about a PR flack who thought spamming was a legitimate PR tactic. She blasted emails to CES (Consumer Electronics Show) attendees, despite not having permission to do so. When they complained, she got nasty.

http://www.techcrunch.com/2008/12/18/meet-lois-whitman-the-poster-child-for-everything-wrong-with-pr/

Posted by: Jodi Kaplan at April 27, 2009 12:46 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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