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Iraq War Ends! Bush To Face High Treason Charge! NOT! (yet)

fakeNYT.jpgThe war in Iraq is over! Bush to face high treason charges, Universities to be Free, according to the gloriously fake New York Times. A team of people involved in the elaborate hoax distributed 200,000 copies of the paper - issue date July 4, 2009 - in locations throughout Manhattan this morning. I got one when I went to get coffee this morning. Gawker reports that the hoax is the work of The Yes Men, whose website leads to BecauseWeWantIt.org.

The spoof isn't as well-written or funny as The Onion or The Borowitz Report, and the joke soon wears thin. But it certainly is an ambitious project, and a strange one. My favorite headline in the fake business section declares: “Public Relations Industry Forecasts a Series of Massive Layoffs.”

"We want to maintain maximum mystery around this, for as long as possible - at least for a couple of days." said a message from the group to collaborators. Silly people! Every blogger and person with a Facebook site hopes for a scoop! Nothing like this is going to stay secret for a couple of hours, let along a couple of days.

The hoaxsters went to the trouble of creating a companion website, www.nytimes-se.com where servers are apparently overloaded, and to print all the copies, which had to be expensive.

To their credit, the real NY Times has gamely tried to exhibit a sense of humor.


BL Ochman | Nov 12 08 11:34 | TrackBack (0)

Comments

what a delicious spoof...timed precisely one week after newspapers FLEW off the press with news of the historic US presidential election. If anybody wants to recycle their copy - please let me know :) 200,000 hard copies of anything is a monumental undertaking! Bravo to the imagination.

Posted by: BobG at November 12, 2008 1:11 PM

If you haven't already seen it, I highly recommend their 2003 movie "The Yes Men" which details their elaborate, revealing and delightful pranks on the WTO and other organizations.

Good for them!

Posted by: LM at November 12, 2008 1:56 PM

What a genius idea. I wonder how much all this cost them?

Posted by: Brett Tilford at November 13, 2008 4:19 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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