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Google's Idea of Contextual Advertising is Mighty Weird

googleobamaad.jpgAs you know if you read this blog, either here or in an RSS feed, I'm a big supporter of President Obama. The post in the photo is praising Obama for putting his weekly address on YouTube. And if you click on the permanent link to the post, what you'll see is an ad for a group of right wing nutjobs called Citizens United, who are anti-Obama. Thanks Google, is that your idea of contextual advertising. It's definitely not mine.

Said Luke Armour in an email today: "Thought it was an interesting juxtaposition, the comedy and tragedy faces of Obama. Makes you wonder at all times, "do you know what Google is doing to your web pages?"

Sheesh!

I banned all the nuts' URLs, and realized that I need to pay closer attention to the Google ads on my blog. Sadly, their ad preview tool doesn't work on a Mac. Doh.

This reminds me of the article I wrote for Internet Day in 2000 with the headline "The Traditional Press Release is Dead". On that page: a huge ad for PR Newswire. :>)


Categories: Ad targeting
BL Ochman | Nov 17 08 3:13 | TrackBack (0)

Comments

I connect from Italy and on the same post I had and advertising banner in Italian about Obama Ringtone

Posted by: Stefano Maggi at November 18, 2008 4:05 PM

Many affiliate marketers subtly use Google's contextual advertising for their own devices. For example you will often see many Paid Search Ads with the title, "Don't Buy This Product" or "Product X is a Scam". Then you go to the page, they talk negatively about the product and lo and behold you get served ads about the said product.

Posted by: New York Marketing at November 19, 2008 8:42 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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