Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


The Marketing of the $700 Bllion Wall Street Bailout

wall_st.pngI'm no financial expert, but it seems to me that the Wall St bailout that's going to cost taxpayers (that's you and me) $700 billion dollars is little more than a marketing pitch. You can't kid a kidder, and you can't market to a marketer. I know spin when I hear it.

What do we get for our money? What's really going to change? What say do we have? Remember the tagline of the movie, Wall St? "Every dream has a price." Payment is now due.

The bailout is being sold with a heavy dose of fear the same way Washington has sold us its increasingly outrageous policies since 9/11. We're told that a bunch of lunatics ran Wall St like it was a casino and now benevolent big daddy will fix it - just in time for the election.

"We’re deep into Alice in Wonderland’s rabbit hole,” said Alan S. Blinder, an economist at Princeton and a former vice chairman of the board of governors at the Federal Reserve.

Damn, I wish there was a candidate with some answers. I haven't heard any yet that sound like they'll actually happen.

Worse yet, Associated Press reports, $700 million may not be enough to save some banks.

Former Secretary of Labor Robert Reisch says the bailout is a bad idea that shouldn't involve taxpayers' wallets.

Jeff Jarvis points out

"We could be spending a lot less to get a lot more...."We’re spending $700 billion to bail out the idiots who got us into this mess and we end up with nothing to show for it but the bag we’re left holding and maybe a disaster averted (we hope)."
And, as other observers have also done, Jarvis lists some of the things taxpayers might get in exchange for bailing out Wall St, including
"we could give 4.4 million Americans free college educations at private institutions. We could give 23 million Americans free college educations at public institutions like mine. That alone would improve our competitive position and transform dying industries.

What we need: regulations to keep these bohos from running roughshod over our economy again, and an immediate end to the Golden Parachute the executives of failed Wall St firms are reportedly receiving for running their companies into bankruptcy.

What we're getting instead: an urgent pitch by everyone from Democrats to Republicans saying that we better bail out the Wall St cowboys fast, before the whole world starts a tailspin. It sounds like marketing spin to me. What's it sound like to you?

In fact, in the face of national elections, we, the people, have the opportunity to vote for change. To vote for an end to the crazy policies that got us into this mess. Umair Haque writes: "There will probably never - at least in our lifetimes - be an opportunity for total economic reinvention this tremendous."


Categories: Commentary, Politics
BL Ochman | Sep 21 08 12:30 | TrackBack (0)

Comments

Hi BL:

I love this post. You make some very valid points and I think we should take this up one level, so I bookmarked it on Delicious.

Cheers,
Michael

Posted by: Michael Tchong at September 21, 2008 10:30 PM

Thanks Michael - the scariest part is that Paulson is demanding absolute power plus immunity from review “by any court of law or any administrative agency.” And sorry, but I don't trust those fuckers in washington any farther than i can throw them.

Posted by: BL Ochman at September 22, 2008 10:45 AM

BL- Interesting points! This financial crisis is going to take a "total economic reinvention," both as a nation, and as individuals as we review and reinvent how we both make and spend money. Thanks for the discussion!

Posted by: Empowering Women at September 23, 2008 12:05 PM

Found and interesting comment while listening to NPR today. The premise was that either way, we're in trouble with Paulson. Either a) when he was telling us everything was OK up until just a few weeks ago, he really believed that, and therefore is clearly not qualified to have sole authority over the 700B, or b) he did know, and was lying to us about the state of the economy. in which case, he's clearly not qualified to have sole authority over the 700B.

Posted by: Brian at September 23, 2008 4:14 PM

Rereading this post today helped me put together my own reflections in the aftermath of the vote in House. As usual, you called it spot on.

http://saltlakecityutahblog.com/2008/09/29/quick-pr-check-up-in-the-aftermath-of-failed-wall-street-bailout-vote/

Posted by: Les Roka at September 29, 2008 7:30 PM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4353

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.



top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Pawfun.com
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    President Barak Obama
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31