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Business Week: Blogs are Opinion, Not Objective Reporting. Jeez!

bizweekforum.jpgOn the one hand, I'm happy to be invited to participate in the private alpha of BusinessWeek's new Business Exchange network. When I added a topic, up popped this form, asking me to categorize my content as either

News: objective reporting and analysis on current events from news sources,
or
Blog or opinion: information from a unique perspective from blogs.
No shades of gray. Just the tired old argument that bloggers are not journalists and cannot be objective.

Bloggers still can't get no respect from dead tree media. I'd expect that from the NY Times, but not from Business Week - who ran the first cover story about the importance of blogging. And updated it to include social media's importance to business just a few months ago. Yet the Business Week Exchange maintains, by virtue of its content categories, that bloggers write only opinion, while News is factual.

What a crock.

UPDATE: Roger Neal, SVP/GM BusinessWeek Digital, emails: "You've pointed out something we need to fix and is in queue to be altered based on the feedback of other alpha users..."

Related: Mainstream Media is Objective, and I'm Queen Elizabeth
- AP vs Blogger BrouHaHa - New Realities for Old Media
- TechNewsWorld: The Top 10 News Stories Broken By Bloggers
- Drinking From the Media Firehose - News is Right Now; the Rest is History


BL Ochman | Aug 14 08 8:39 | TrackBack (0)

Comments

Would your opinion differ if the form instead read as follows:

Article type:

[] News: Objective reporting and analysis on current events
[] Opinion: Information from a unique perspective


Is it possible that BusinessWeek didn't intend to rehash the tired old argument that bloggers are not journalists and cannot be objective but rather just worded their distinction between "news" and "opinion" very, very poorly.

I don't have a problem separating news from opinion. I do take issue with tossing bloggers into the opinion group by default though.

I see that the site is in "alpha" status. Hopefully someone at BusinessWeek is actually reading the suggestions sent in here:
http://www.surveymonkey.com/s.aspx?sm=_2bI55Y8yKOTxnK8jMViImvQ_3d_3d

Posted by: Tripp Fenderson at August 15, 2008 12:31 PM

What I told Business Week Digital's SVP/GM today is that I'd like to see the categories:
Print publications, or Newspaper, Magazine content

Blogs

why make a value judgment on the content? People will do that themselves.

he said they'd had lots of negative feedback on this issue and that they will fix it.

Posted by: BL Ochman at August 15, 2008 5:18 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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