Business Week: Blogs are Opinion, Not Objective Reporting. Jeez!
On the one hand, I'm happy to be invited to participate in the private alpha of BusinessWeek's new Business Exchange network. When I added a topic, up popped this form, asking me to categorize my content as either
News: objective reporting and analysis on current events from news sources,
or
Blog or opinion: information from a unique perspective from blogs.
No shades of gray. Just the tired old argument that bloggers are not journalists and cannot be objective.
Bloggers still can't get no respect from dead tree media. I'd expect that from the NY Times, but not from Business Week - who ran the first cover story about the importance of blogging. And updated it to include social media's importance to business just a few months ago. Yet the Business Week Exchange maintains, by virtue of its content categories, that bloggers write only opinion, while News is factual.
What a crock.
UPDATE: Roger Neal, SVP/GM BusinessWeek Digital, emails: "You've pointed out something we need to fix and is in queue to be altered based on the feedback of other alpha users..."
Would your opinion differ if the form instead read as follows:
Article type:
[] News: Objective reporting and analysis on current events
[] Opinion: Information from a unique perspective
Is it possible that BusinessWeek didn't intend to rehash the tired old argument that bloggers are not journalists and cannot be objective but rather just worded their distinction between "news" and "opinion" very, very poorly.
I don't have a problem separating news from opinion. I do take issue with tossing bloggers into the opinion group by default though.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.