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Branding in a Recession
I love Tom Fishburne's cartoons, and his point of view. He drew this cartoon in response to the "recession will bring disaster, gloom and doom" worries so many companies are engaging in now. And I couldn't agree more with his recommendation: "... the key is to keep your cool, avoid the temptation to drastically cut budgets, and take a fresh look at your brand in the light of the recession. Rethink the role your brand can plan for your consumers now." Categories:
Marketing Strategy
BL Ochman
| Aug 13 08 5:56
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Contact: BL (at) whatsnextonline (dot) com
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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