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Is Your Company Missing the Simplest Ways to Promote Your Website?

shirt1.pngTen years into the Internet economy, many companies still subscribe to the build-it-and-they-will-come philosophy of web marketing. Putting up a site without having a plan to drive traffic to it is equivalent of opening a store on a back road and not even putting up a sign.

When I bought this Citron shirt, it came with a tag thanking me for buying it, including a picture of the company's president, and inviting me to the website. I took him up on the invitation, and found a nice greeting and an outlet store I wouldn't have known about otherwise - the free prize inside for visiting.

Before you even think about online marketing, is your company including your website and blog URL:
-on everything you print including business cards, stationary, envelopes, product labels, packaging
- in all of your advertising, online and off
- in the greeting and "hold" message on company phones
- on all trade show displays
- on signs in your stores and offices
- in email signatures

Sounds elementary, but a lot of companies still don't do even these simple marketing basics.
Posted by B.L. Ochman


BL Ochman | Jul 7 08 12:35 | TrackBack (0)

Comments

Hi BL,
I like how you highlight the importance of a friendly greeting and a gracious invitation. That can go along way even if it is mass-produced.


Posted by: Drue Kataoka at July 8, 2008 4:48 PM

Hi BL,

I've been reading your posts and today's really struck home - I see all kinds of ways we're missing out on potential traffic. Thanks for the reminder!

Beth

Posted by: Beth at July 9, 2008 12:01 AM

Drue - so true - because you get the impression that this guy cares enough to reach out. it's memorable.

Beth - so happy to hear that i got you thinking. that makes my day! thanks very much for telling me.

Posted by: B.L Ochman at July 9, 2008 12:13 AM

Elementary? Yes. Brilliant? Absolutely. All this great advice and I learned about Citron to boot.

Posted by: Judy Vorfeld at July 9, 2008 1:54 PM

Thank you Judy! sadly, i often have to convince some of my very own clients to do these things. :>)

Posted by: B.L Ochman at July 9, 2008 2:57 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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