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Dear Republicans: Keep Doing What You're Doing (heh!)

republican_platform.png
Social media = new media + opinion. Our opinion.

If you want us to vote for you, buy from you, read you, or enter your contest, we want to hear your point of view, and then we want you to listen and respond to what we think. Social = two-way street.

The Republican Party's clueless new video contest demonstrates how new media principles continue to elude the red team.

Republicans, says Finance and Commerce, are combatting "the Obama campaign’s ability to excite people through the Internet, the Republican National Convention announced an online video contest in partnership with YouTube.

The national contest encourages participants to create a video that answers the question, “Why are you a Republican in 2008?” The winner will also attend the Republican National Convention in St. Paul, where the video will be played during proceedings.

Who decides the winners? The Republicans. Not the public: the Republicans. (Excuse me, I was breathless from laughing for a moment.)

Dear Republicans: Please keep doing exactly what you're doing now. You're doing everything exactly the right (get it, right?) way.

Brought to you by one of those damn liberal bloggers.

Photograph, "Republican Platform," courtesy Philip Greenspun
Full disclosure: I'm not a Republican.

UPDATE: Priceless. The Republicans and Democrats are accusing each other of stealing the idea for a YouTube video contest. Frankly, both contests are pretty lame. But at least the Democrats let the public vote on the winners instead of deciding for us.


BL Ochman | Jul 15 08 12:15 | TrackBack (0)

Comments

Ah, silly Republicans. We agree with you and love the damn liberals!

Posted by: Nick Stamoulis at July 15, 2008 2:48 PM

hopefully, we damn liberals will all vote. :>)

Posted by: BL Ochman at July 15, 2008 5:06 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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