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Social Media Goes to the Dogs

obamadog.pngSocial media has gone to the dogs with Best Friends Network's Obama Family Dog. Their petition to get the Obamas to adopt a shelter dog instead of buying a pure breed has already gotten 45,000 signatures, spawned a Flickr group, and a Twitter feed. They're using Facebook, MySpace and DIGG to spread the word too.

It all started when the staid old American Kennel Club asked Americans to vote on the best breed of dog for the Obamas to take to the White House. Presidential purebred pups are a White House tradition the site points out.

Donate to help Best Friends Network.

Full disclosure: I'm not a fan of the AKC which has yet to recognize Labradoodles as a breed. Doods have been around since 1990, when they were bred in Australia as non-allergic guide dogs for the blind.


BL Ochman | Jul 24 08 3:30 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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