New What's Next Feature: Marketing Trendlets

Marketing Trendlets is a new occasional feature at What's Next Blog, tracking emerging online marketing trends both cool and uncool.

o Annoying automated phone calls from sites you sign up for. Got three calls this week, including one from Fast Pitch Network. Unsubscribed, and will never put my correct phone number on another site.

o Survivor sites - A positive trend that hopefully won't become annoying. Jerry White's Landmine Survivors Network branches into Survivor Corps, Lance Armstrong launches the confusingly complex Livestrong.com.

o Follow requests: Including one's Twitter name and link in one's email signature and blog posts.