If you want people to hold on to your business card, it has to be memorable. And it should explain what you do in a clear and zippy way.
Hair extension artist Miho Kitajima's designed and sewed this Japanese silk kimono for her business card. The kimono is traditional in every way, except that its sleeves are made of Pro 10 Hair Extensions made with Ultima.
Kitajima and a friend created the kimono, and also added hair extensions to the model's hair, natch.
I think that YOU have to be memorable to get people to want to keep your business card. Of course, that doesn't mean I'm going to start wearing a kimono or hair extensions, but... I stand by my point.
The graphic designers of my former employer all went to a conference with peers in the graphic design industry. One of the team building assignments was to break into groups and vote who had the best business card at the table. Ours won - a card is so plain! (granted it is clean look, but come on in a room of graphic designers, the card that won is white with the company logo and the persons title and other necessary info?!) Yikes!
Coupled with receiving business cards from other businesses in the industry that were more creative (The Republic of Tea have great business cards that look just like their tins of tea - and have great titles for people like 'Minister of Tea')we also looked into changing our business cards, but found it to be a challenge when it came to justifying the cost of doing things like die cutting. Balancing creativity and budget is always a challenge!
Posted by: Allison Sovetsky at May 4, 2008 12:57 PM
I may be biased because I own a business card company, but I know our customers are not biased when they tell me what kind of responses they're hearing. When they hand out one of our laminated business cards, by far the most common response is, "Wow! Nice card! Can I keep it?" Most business cards don't inspire any response at all, but ours do. Check it out: www.BestBusinessCards.com
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.