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Idaho Potato Video Contest Cooks Up Special Pitch to High School Students



How cute is this! The Idaho Potato Commission is staging its second annual ITuber Video Contest. How do you win? All you have to do is create a fun skit using Idaho potatoes.

They're jump starting the competition by giving an MP3 player to every "qualified entrant while supplies last." Gentlepeople, start your potatoes. Contest ends May 31.

“Nearly all of the entries last year were from young people, most of then under 25,” Frank Muir, the commission’s president and chief executive officer told The Packer.com. “They’re the ones who know how to make videos."
By expanding the contest to include a category for Idaho high school students, the commission is attempting to go into schools where video production departments are a part of the curriculum, he says.


BL Ochman | Apr 21 08 1:48 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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