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Dear Flak: This Pitch Sucks

Here's an email pitch from hell

"Dear blogger: I have come across your blog at http://www.whatsnextblog.com and think it is interesting.

Let me introduce you our new service at www.xxx.com which i think you might find useful. It will allow your readers to read your blog from their mobile phones.... Mobiles are becoming anywhere-everywhere media tools allowing instant reach with rest of the world. And this is one of the conviences [sic] to get closer to your readers and spread your ideas.

Thank you for attention."

Dear Flak: You don't have my attention. And you won't get anyone else's with a pitch like this. Please get a clue.

Please read:
o PR People Please Take This Quiz Before Sending Another Pitch or Press Release
o A Perfect Example of How Not to Do PR

Categories: PR Cluelessness, Press Release From Hell

BL Ochman | Apr 10 08 6:42 | TrackBack (0)

Comments

LOL. Here's the procedure for a pitch like this:

1. get list of high traffic blogs - create mass email list
2. use software that will auto-insert in the spitch (spam pitch)
3. throw in a trend - it will seem like you really thought this through
4. hit send and let it fly

Are PR people still using and teaching it this way? Sadly, yes.

Posted by: Kristen Forbriger at April 14, 2008 4:08 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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