"Dear blogger: I have come across your blog at http://www.whatsnextblog.com and think it is interesting.
Let me introduce you our new service at www.xxx.com which i think you might find useful. It will allow your readers to read your blog from their mobile phones.... Mobiles are becoming anywhere-everywhere media tools allowing instant reach with rest of the world. And this is one of the conviences [sic] to get closer to your readers and spread your ideas.
Thank you for attention."
Dear Flak: You don't have my attention. And you won't get anyone else's with a pitch like this. Please get a clue.
1. get list of high traffic blogs - create mass email list
2. use software that will auto-insert in the spitch (spam pitch)
3. throw in a trend - it will seem like you really thought this through
4. hit send and let it fly
Are PR people still using and teaching it this way? Sadly, yes.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations