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Top Bloggers Essential Research Tools - Mack Collier on How to Keep Ahead of the Information Tsunami

Two years ago, I ran a series of posts about Top Bloggers' Share Their Essential Research Tools. Since then, information overload has become information tsunami and multi-tasking 24/7 had become as natural as breathing for a lot of knowledge junkies like me and my Twitter community. (Follow me at twitter.com/whatsnext )

Yet some top bloggers find ways not only to keep up, but to keep on top of information, trends, sources, and news. I thought it was time to revisit the question, with some of the bloggers who answered previously, and some who've since become prominent on my radar.

viral_garden.pngMack Collier, publisher of The Viral Garden, is a social media consultant, and creator of the weekly Top 25 Marketing Blogs List.

Here are Collier's essential research tools.
1 - What are the top four or five information tools or sites you use to keep track of information about your business?

For tracking, I have several Google searches for my name, my blog, links to my blog, etc., saved as RSS feeds, and I collect those in Bloglines. I also use Technorati of course, but for me it's better to gauge which of my blog posts are 'hot right now'. I also have another Google blog search for '@MackCollier' (my Twitter username) saved, so I know if another blogger mentions something I said on Twitter, in one of their posts.
2 - Do you still subscribe to email newsletters? How many?
The only ones that I am subscribed to are the few that I got when I opened an account and I am too lazy to unsubscribe to them ;)
3 - How many publications in your RSS reader and how often do you read the feeds?
I just checked and I currently am subscribed to 111 feeds, and about 90 of those are blogs. I'm finding that now most of the feeds I add are the blogs of my Twitter friends.
4 - Are you active in social networks? Which ones? How often? Why?
The only socnet [besides Twitter] I am currently active on is Facebook, and I probably visit the site a couple of times a week. I use it to keep up with what my friends and contacts are up to, events they are attending, etc. I also scan the groups occasionally. The only other social networking site I use would be LinkedIn, and I check it about 3-5 times a month. Really Twitter is eating into a lot of my non-blogging time these days as virtually everyone I know online is there.

I plan to run about a dozen interviews, and would love to hear about the tools you are using to keep avoid from drowning in information. Posted by B.L. Ochman


BL Ochman | Mar 5 08 8:49 | TrackBack (0)

Comments

Alertle is a new web-based RSS feed reader which helps in managing the 'information overload'. You can browse through 100s of feeds and a lot of articles within a few seconds on it. Its got 3 things going for it:
- Unique 3-panel interface
- Intuitive keyboard shortcuts (up/down arrows..instead of 'j','k'!)
- Autoplay - you can choose a speed to play your headlines, from 2 seconds onwards.

Check it out at http://www.alertle.com.

For a comparison with Google Reader, see http://blog.alertle.com/?p=10

Posted by: Varun Mathur at March 5, 2008 7:28 PM

It would be interesting to see how Mack's (or anyone's!) answers change in, say, 6 months or a year. Stuff moves that fast...doesn't it?

Posted by: Ann Handley at March 5, 2008 10:16 PM

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








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