This is such a clever advert - really stays in your mind. I remember reading about this experiment at uni a few years ago, and am pleased to see it's being put to use to help out cyclists like myself!
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.