This is such a clever advert - really stays in your mind. I remember reading about this experiment at uni a few years ago, and am pleased to see it's being put to use to help out cyclists like myself!
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers