Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



10 Tips On How To Make Your Video Go Viral

videofire.pngWill Video for Food's "10 Tips for a Viral Video Hail Mary" sounds so much like what a lot of agencies do it's scary. Highlights of his tips:

"Here’s what you should do to get viral, stupid marketers and agencies.

1. Spend an assload of money. Put most of it to banner ads that promote your video, but spend at least $250,000 on the production. Only don’t make it look highly produced. Use a $100 video camera and crappy lighting.
9. Be sure your agency knows the space. That means if they’ve ever shot a video to stream on your product site, then they know viral video. It’s that easy."

Here's some more advice: Don't email bloggers to tell them you've just released a viral video. Steve Hall at adrants nailed it when he wrote:
"Please find the attached viral." Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people! For those still asleep, let us offer a bit of help. Repeat 300 times, slap yourself on the forehead, repeat. "A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."


BL Ochman | Feb 27 08 11:48 | TrackBack (0)

Comments

Umm please see the attached viral:
http://www.youtube.com/watch?v=x9c9lGPxVXk

Yes it is to sell a galaxy! Is it unethical? Perhaps...

Posted by: Mathius at March 2, 2008 1:20 PM

Mathius - Sorry, but BFD. Like the post said: It ain't viral til it's viral.

Posted by: B.L Ochman at March 3, 2008 12:32 PM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4208

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories