Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Kara Swisher Goes Digital-Only - "Goodbye Dead Trees"

Kara Swisherr, long-time Wall St Journal writer, who, with Walt Mossberg, co-produces the D: All Things Digital annual high-tech and media conference, says "Goodbye dead trees!", goes all digital, declaring that she will likely "spend the rest of my career...publishing online only."

Swisher says:

"...being part of this medium–which combines all the excitement of discovery that characterizes the best of journalism, with the immediacy of blogging, wherein I can post in minutes what used to take hours and sometimes days–is the only place to be."

Print publications certainly are closing in droves, but I doubt print will disappear any time soon. Print is no longer an adequate source for breaking news, but still one for analysis. And nothing beats the look, feel, or even the smell of the ink in, for example, a beautiful art or anime magazine. There are, at least for the present, tactile and learning experiences online still can't provide. We'll see how long that lasts. :>)

Hat tip to Steve Rubel

Categories: B.L. Ochman, Blogging and Moblogging, Dead Tree Journalism, Internet strategy, Trends

Tags: Kara Swisher D Conference Wall St. Journal dead tree journalism blogging electronic journalism trends

BL Ochman | Jan 2 08 4:32 | TrackBack (0)

Comments

Print is still alive and growing in direct mail. USPS volume has seen a huge increase since October 2004 with standard mail up 6.1%. With traditional business correspondence becoming more electronic, this an enormous net increase which is primarily due to mail marketers.

Posted by: John Calkins at January 2, 2008 8:44 PM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4180

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.