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User-Generated YouTube Draft Bloomberg Videos Are Multiplying, But Dull

No offense to the makers, but I seriously hope that the user-generated Draft Bloomberg videos on YouTube are going to get a lot more creative. Here's the second tepid "suggested ad" from a person identifying him/herself as mathersly from Toronto, Canada, posted this afternoon.

There also are 13 ho hum videos about Bloomberg by a YouTube user named frankiegoestohlywod


BL Ochman | Dec 27 07 6:48 | TrackBack (0)

Comments

I'm very curious what your readers thing about these voter generated videos and what we can do to improve them?

Posted by: Andrew Macrae at December 30, 2007 1:40 AM

I'm a huge Bloomberg fan, but these ads do NOTHING to get me excited about him as a candidate. Any of these strategies would work better than what I've seen so far:

- Talk about ONE success he's achieved as mayor, and make that an example of what he could do as President

- Have fun with the fact he's been both a Dem and a Republican

- Be honest about the country's lack of enthusiasm for other candidates and offer Bloomberg up as a solution

Posted by: Anthony Juliano at December 30, 2007 11:17 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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