Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



Burger King Whopper Freakout is Brilliant

BY B.L. Ochman
Crispin Porter + Bogusky scores big with their new Burger King Whopper Freakout, integrating a TV ad with the Internet for a rule-busting viral hit in the making. It's seven minutes long. It pisses off Burger King customers. It makes fun of competitors. In other words, it rocks!

As A Source of Inspiration so eloquently puts it "Viral videos: this is the real shit." Technorati mentions are tracked here

I would have loved to be a fly on the wall when CP+B sold this concept to the client. You want to what!?

via PSFK


Categories: Advertainment
BL Ochman | Dec 13 07 1:45 | TrackBack (0)

Comments

This is indeed a whopper of an example of two negatives making a positive.

Posted by: Small Business Marketing at December 13, 2007 11:39 PM

I wonder if these ads are helping sales. Anyone know? They do get your attention, and they make strong points, but what's odd about them to me is that most of the people in the ads look like they just drove to Burger Kind from their trailer park home. These are "ugly" people. The film is ugly. To me all the clips look "dirty." I suppose it is a true representation of Burger King's public, and I suppose that such ads "talk" to that public, but for me, when I see the ads I think that Burger King is the place where low lifes go. It makes me want to stay away. I've talked to others who have the same perception.

Posted by: Valko at January 7, 2008 11:41 AM

You're right - this is excellent! I took the time to sit through the whole thing because it was so fascinating. Reverse psychology is so hard to pull off and make it work - this one does. Remember - these are experts, do not try this at home!
G.

Posted by: Gail Nickel-Kailing at January 7, 2008 12:09 PM

I completely disagree. I've seen the TV commercial and there's nothing fun or even pleasant about watching irate customers. The whole ad gave me a bad feeling, nothing positive about Burger King.

The only funny thing is to see how ridiculously upset people can get over a stinking burger!

Posted by: Stunned Marketing at January 7, 2008 12:37 PM

I was reading while back a study psychology on peoples eating habits. Say a person buys thirty boxes of cookies compared to one box at a time thirty times. They will eat the one box at a time thirty times, two to three times faster. Better Way sends only one to three cookies per mailer that way the customer really enjoys them when they have a limited amount.

Posted by: John Calkins at January 7, 2008 1:07 PM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4164

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories