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PR People Please Take This Quiz Before Sending Another Pitch or Press Release

By B.L. Ochman
Dear PR people: please take this quiz before you send out another press release or email pitch. (The correct answers are below: )

1. Has the print, online or broadcast reporter you are pitching ever covered this topic?
2. ~~Why~~ Would this pitch or release elicit a response from people who read it?
3. Is this pitch or release bullshit?
4. Would anyone pass along a story on this topic to a friend or colleague?
5. Have you Googled the reporters and bloggers on your list so you know if they've covered your competitor?
6. Have you read your competitors' press releases?
7. Have you checked to see if any blogs specifically cover this topic?
8. Can you make the copy shorter?

Answers: 1. Yes; 2. Yes; 3. No; 4. Yes; 5. Yes; 6. Yes; 7. Yes 8. Yes.

Categories: B.L. Ochman, Best Practices, Business Communications, Internet PR, Marketing Strategy, PR Cluelessness, Press Release From Hell, Public Relations, Reality Marketing

Tags: PR Quiz Press Releases From Hell BL Ochman public relations blogger relations

BL Ochman | Dec 28 07 2:31 | TrackBack (0)

Comments

Good one -- except I don't hink #2 is a yes/no answer.

#3 is a gem, I'd make it #1 :-)

- Amy Gahran

Posted by: Amy Gahran at December 28, 2007 5:16 PM

Amy - right you are! I took the word "Why" out. Another example of how hard it is to edit one's own writing. :>)

Posted by: B.L Ochman at December 28, 2007 6:30 PM

BL - love it! A #9 suggestion: Will your story add value for the blogger and her community?

Posted by: Toby at December 29, 2007 1:40 AM

Nice ones. I take your words. Really we want to think about this. That too all the questions are making to think about the press release.
Thank you so much for sharing this.

Posted by: Raving Rich at December 30, 2007 4:08 PM

haha. #8, classic. Thank you!

Lisa Kribs

Posted by: lisa kribs at January 3, 2008 2:45 PM

#9 - "Have you taken the time to copy the release into the body of your e-mail instead of including it as an attachment? (Extra points for attaching it as a Word Perfect file.)

Posted by: Anthony Juliano at January 8, 2008 1:27 AM

Here's yet another one:

Have you spent any time at the journalist's or blogger's blog before pitching? Posting intelligent comments, even if you disagree with them, is one of the very best ways to catch their attention.

Posted by: Joan Stewart, The Publicity Hound at January 8, 2008 1:53 AM

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Contact: BL (at) whatsnextonline (dot) com
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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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