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Social Media is a Mystery in India, But Not for LongBy B.L. Ochman Why categorize it as social media marketing? The ad clearly was designed with hopes it would go viral. It's posted on YouTube, which makes it easy to view or to embed in a blog; and the creative approach is to Crest ads as night is to day. Says Indian blogger, Sunil S Chiplunkar , in an email exchange, "Social media is somewhat a mystery since it is not explored in India, however, as experiences increase, social media will not be a mystery arena in India." It will surely be interesting to watch social media evolve in India. Categories:
Ad targeting, Advertainment, Advertisement, Advertising Campaigns, Alternative Marketing, B.L. Ochman, Internet strategy, Peer-to-peer, Social Media, Social Media Marketing, Trends
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BL Ochman social media marketing advertising in India ayurvedic toothpaste Sunil S Chiplunkar Happydent new media marketing
BL Ochman
| Nov 26 07 5:53
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CommentsMystery for some maybe :). Check us out! Cheers. Rajesh Posted by: Rajesh at November 30, 2007 11:51 PM BL ... check out Dina Mehta's blog(s) ... great global insight based in India. http://dinamehta.com/ Posted by: Gavin Heaton at December 2, 2007 4:09 PM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Contact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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