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Freelancers Union Plan to Run Ads in Movie Theaters ... Bites

I get my health insurance from the Freelancer's Union, and am grateful for the options they provide to the self-employed. They're going to run this marginally disgusting ad for insurance in movie theatres. Frankly, I think being forced to watch ads when you've paid for your ticket, well...bites. It would definitely be no fun to see this one while one had a mouth full of popcorn. But I guarantee that you'll make an appointment for your dental checkup when you see this.

By B.L. Ochman
The Freelancers Union email announcing the ad describes it as "It’s a humorous look at a serious issue." I don't really think that description has teeth.


Categories: Ad targeting
BL Ochman | Nov 12 07 9:19 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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