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Ricola Cougher - History's Most Disgusting Marketing Campaign, Is Baaaaack

Yecch! The Ricola Cougher is baaaaaack to continue his/her revolting germ fest.

The Ricola Mystery Cougher is, without a doubt, the most ill-conceived promotion in the world. It's not fun, funny, interesting, clever, or sanitary. And it seems that it will never end. Now it's coming to back to New York -- as if we didn't have enough to worry about.

Maybe people in fly-over states find the idea of having a stranger cough on them intriguing. This is New York. You never know when someone will be having a very bad day and want to take it out on some jerk who coughed in their direction.

Ricola - you need to kill this cougher. Before somebody who's off their meds does it for you. Blecch! Yecch!

My advice from last year still stands:

Hint to Ricola marketers: have him die of his cough and get this over with already. Then you can hold a wake. That would be more fun.

A word to the wise: You cough on me man, I'll sic the Labradoodle on you.

Categories: Worst Practices

BL Ochman | Oct 16 07 5:51 | TrackBack (0)

Comments

Nope...Mucinex is worse.

used to think the toenail fungus one was bad, but Mucinex makes me leave the room.

Posted by: Barbara Gavin at October 15, 2007 6:57 PM

A stark contrast from Ricola's delightful "Old men standing in the alps, creating fantastic musical hums with long long horns." That's the kind of thing this New Yorker dreams about during rush-hour on the subway.

Posted by: Seth E at October 15, 2007 10:01 PM

"Maybe people in fly-over states find the idea of having a stranger cough on them intriguing. "

As a person living in a fly-over state, I can assure you, no, we don't find it intriguing - maybe a few do, but then, there are weird people everywhere.

By the way, it really involves someone come up close and coughing in you? That does not sound too safe.

Posted by: Roland Hesz at October 16, 2007 1:41 AM

I still think "Digger the Dermatophyte" wins for most disgusting commercial. I turn off the TV when that one comes on. Just the thought of *lifting up a toenail* makes me shudder.

Posted by: Susanna at October 16, 2007 11:57 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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