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NY Aquarium Lets You Build Your Wild Self

That's the Wild BL I built at the New York Zoos and Aquarium Build Your Wild Self website where you can transform yourself into an animal, or combination of animals.

The site also educates as you create, showing you facts about each animal as you add it to your wild Avatar. The final product can be emailed to a friend. Deutsch New York created the site.

via Out to Launch

Categories: Alternative Marketing

BL Ochman | Oct 17 07 5:13 | TrackBack (0)

Comments

Aww cute!! It seems pretty educational too. It reminds me (maybe in a twisted kind of way)of a Gillette Venus' campaign I saw once while listening to Pandora. It was called "Build your Manquarium", where instead of wild creatures, you created your "ideal man avatar to swim around your screen and tell you the things you wanted to hear. Ok, so it's sick but somehow it got me to try it and have "him" floating around for a while.

Posted by: Beba84 at October 18, 2007 3:17 PM

I want one of those! You sure it's not still around?

Posted by: B.L. Ochman at October 18, 2007 7:28 PM

Oh it is!! Google "Gillette Venus Manquarium".

Posted by: Beba84 at October 19, 2007 9:28 AM

tried manquarium, but the server crashed. and it was poorly done anyhow.

Posted by: B.L. Ochman at October 19, 2007 10:01 AM

Haha! Too bad. It's sad how some companies just release a campaign, make it fun (at least it was for me) and then just let it die without cultivating it beyond the initial impression. That might be what happened to the manquarium. Very cool 6 months ago when I first tried it, but then what? Not even the server space to support it. Sorry you had that experience.

Posted by: Beba84 at October 22, 2007 9:38 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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