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Forbes: 10 Markets Totally Transformed by the Internet

eBayDOGcartoon.bmpThe Net has turned nearly every business into a global business and every customer into a global consumer, Michael Maiello writes in Forbes.

The markets that have changed:

Accounting and Taxes
Collectibles
Fine Arts
Media
Political Donations
Real Estate
Retail
Software
Stocks
Travel
I'd add:
o Telecom to that list, because VOIP is certainly giving Verizon et al a run for the money
o the automobile industry, where bricks and mortar car dealers now but low-paid order takers
o the music industry, which simply refuses to believe that consumers have choices

"Everything is easier to sell online. Everyone is easier to sell online." Maiello says.

He's right that the Internet provides the opportunity to turn every click into a commercial transaction. But many companies large and small are still missing that opportunity. They're the ones who want to have total message control -- something that was always an illusion. But these days, ignoring the consumers' point of view can cost a business its life - just ask Dell.


BL Ochman | Oct 31 07 5:38 | TrackBack (0)

Comments

I don't if it's a "market," per se, but think, too, about libraries and the wild turmoil and excitement those folks must be going through.

Posted by: Mike Keliher at October 31, 2007 8:09 PM

Nice post, and true. Ant to think, we are in the internet infancy stage.
What other markets will the internet affect and change?
Joel Libava
The Franchise King Blog

Posted by: Joel Libava at November 1, 2007 9:31 AM

Strategies and techniques applied on the Internet to support a company's overall online marketing objectives. Internet Marketing is a potentially broad and complex process that can be customized in order to maximize marketing effectiveness.

Posted by: GratefullyRich at January 8, 2008 9:09 AM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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