Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


(Another) Viral Bomb from Agency.com

BritishAir.png Agency.com, those clueless wonders, used ViralBomb to announce the new campaign they've launched for British Airways, featuring (transvestite?) Pam Am.

WTF was British Airways management thinking when they said "Yes, please take our money for this campaign"?

Is there a passenger alive who would think having a fake stewardess throw tomato juice on a passenger is funny?


Categories: Worst Practices
BL Ochman | Oct 26 07 7:31 | TrackBack (0)

Comments

I could only stand 1 1/2 of the "episodes"...the first was "Welcome" which ends with something along the lines of "There a reason why our flight crew has 1200 hours of training..."

Because without it, the idiots they hire would act like "Pam Ann"?

BL, you raise the right question - what was British Airways management thinking? Or, maybe a better question is "Were they thinking?" because I don't think they engaged any grey matter whatsoever.

Posted by: patmcgraw at October 29, 2007 3:40 PM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4106

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers


Poll ID 0 does not exist.



top 25 marketing blog

B.L.'s flickr photos




    Categories