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It's Steve Jobs Bashing Time - But Don't Sell Your Apple Stock

applebite.pngDavid Pogue issued a dire warning for Steve Jobs. AT&T issues are mammoth. Early adopters were in a lather about Apple's way-too-soon iPhone price cut. Bloggers went to town with Jobs bashing. Get over it!

Apple marketing might have hicupped, but what Apple does better than any other American company is innovate. And as long as they keep making great products, they'll still be in their own category - Number One. In fact, they just sold their millionth iPhone.

Job's apology letter on the apple site offered an olive branch of sorts, but he tells it like it is, from a mercenary, strictly business point of view:

If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon.

Mac Daily News says Jobs played the whole thing "like a Stradivarius" and planned it all along to generate massive free publicity.

I side with the people who think he screwed up and that the market gave him a wake-up call. He should be kissing the feet of the early adopters of the iPhone, not slapping them in the face.

But that's not the point. The iPhone is not just a cellphone. It's a category changer. It is about the software; the hardware is just the case. I want one, you probably want one too.

Don't sell your stock. :>)


BL Ochman | Sep 11 07 8:19 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Intergrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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