Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


It's Steve Jobs Bashing Time - But Don't Sell Your Apple Stock

applebite.pngDavid Pogue issued a dire warning for Steve Jobs. AT&T issues are mammoth. Early adopters were in a lather about Apple's way-too-soon iPhone price cut. Bloggers went to town with Jobs bashing. Get over it!

Apple marketing might have hicupped, but what Apple does better than any other American company is innovate. And as long as they keep making great products, they'll still be in their own category - Number One. In fact, they just sold their millionth iPhone.

Job's apology letter on the apple site offered an olive branch of sorts, but he tells it like it is, from a mercenary, strictly business point of view:

If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon.

Mac Daily News says Jobs played the whole thing "like a Stradivarius" and planned it all along to generate massive free publicity.

I side with the people who think he screwed up and that the market gave him a wake-up call. He should be kissing the feet of the early adopters of the iPhone, not slapping them in the face.

But that's not the point. The iPhone is not just a cellphone. It's a category changer. It is about the software; the hardware is just the case. I want one, you probably want one too.

Don't sell your stock. :>)


BL Ochman | Sep 11 07 8:19 | TrackBack (0)

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4032

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers


Poll ID 0 does not exist.



top 25 marketing blog

B.L.'s flickr photos




    Categories