Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



Print - That Beautiful Tool We Love to Hate

shoe.jpgI love shoes. And when a gorgeous Saks Fifth Avenue shoe catalog fell out of my New York Times the other morning, it engaged several senses at once to prove that even though print is outdated and somewhat dangerous, it can be beautiful in a way no website will ever be.

Just like no website can put your child on Santa's lap for a Christmas photo, or give you a sample of a field-grown tomato, nothing online can ever replace the smell of printer's ink, the sensuous feel of heavy stock, and the way the photos on a page can seem to glow from within.

Nonetheless, I have very mixed feelings about print. It is out-dated by the Internet. It kills trees. It uses petroleum products. The benzines used in printing are carcinogenic. But it can be very lovely to look at, and there is still nothing that can replace the truly interactive action of turning the page to a beautiful new image.

Must go buy shoes now....


Categories: Commentary
BL Ochman | Sep 10 07 8:51 | TrackBack (0)

Comments

I run into a very similar love-hate issue with "paper and pencil." Even though I use a computer to write and store information, I still seem to have my best thoughts when there is a pencil in my hand... but then sometimes I lose the paper I wrote the thought on and wish it had been on the computer.

Posted by: Larry at September 10, 2007 11:20 AM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/4027

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories