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Smart Marketing:DogCars.com Rates Cars for Dog Friendliness

dogcar.pngMarket research shows that more households have pets than have children. So it's only logical that a lot of people consider the dog friendliness factor when buying a car.

Now there's a website that reviews cars from a dog-lover's point of view: DogCars.com The best ones get a four-paw rating, natch.

Are these people gonna clean up with car advertising or what!

Woof! That's smart marketing! All it needs is a blog.

And hey, how about dog-friendly places to go with the car.


BL Ochman | Aug 19 07 6:24 | TrackBack (0)

Comments

This one brings back a lot of memories. When I was growing up, I often shared the front passenger seat with a couple of pugnacious dachshunds. They'd get into fights over which one got to sit on my lap. I found this to be an especially painful experience when I was wearing shorts.

Unfortunately, my parents' current dog rarely goes in the car with them. She was dumped when she was a puppy, and they think she was pushed out of a car. She's still traumatized by that experience.

Posted by: Martha Retallick at August 20, 2007 5:22 PM

dogcars.com... another cyber example of someone[s] with too little to do and too much time.

Sometime soon cyberspace will no longer be infinite, and we'll have to employ digital white-out! Here's a worthy first delete.

Would you honestly buy a car 'cause it was dog-friendly?

here's my car.
Here's my dog.
Always loves to go anywhere, despite the slippery leather seats.
Always happy ridin' shotgun.

Posted by: Jeff Jones at August 21, 2007 5:30 PM

Benny Bix Ochman Labradoodle will ride in any car happily.

But i'll bet you this site cleans up with car ads. I'm sure that's why they did it!

Posted by: B.L Ochman at August 21, 2007 9:21 PM

My husband and i just purchased a car (and certain packages for that car) based on dog-friendliness. When you have dogs (especially ones you care about or take a lot of places) you quickly learn what works and what doesn't. For example, i once bought a chair without thinking about the dog--the fabric choses works like a lint brush, attracting every piece of dog hair. I ended up with a $1300 fur chair that no one sits on.

For our new car purchase, we bought one with a back seat for the dogs (despite our childlessness and no need to carry extra-passengers), with leather seats (easier to wipe dog hair off of, rather than cloth seats which cover in fur) and a boot big enough to fit not only our luggage, but all the extra dog supplies. Also keyless entry to avoid fumbling with keys and dogs at the same time.

Sure my dogs will go in any car and be happy, but will I be happy cleaning fur our of the car or lifting my heavy dog into the car with an injured arm (after having surgery earlier this year, this is now a real consideration)? No!

Before you put something down for being clever and appealing to a niche audience, maybe you should consider the strange things you look for in a car. To each his own.

And BTW, there isn't any car ads on the site, did you even look at it?

Posted by: kam at December 4, 2007 5:28 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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