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PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
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The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
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McDonald's Comes a Long Way from Scary Clowns to (Unofficial) User-Generated AdsNo wonder a lot of kids grew up afraid of clowns. This is the first TV ad introducing Ronald McDonald. What a sharp contrast to this current consumer-generated McDonald's ad or the one by GoRemy, below. UGC can be a curse or a blessing, but it would be hard to make anything as scary as that 50s clown. Have you checked to see what's on YouTube about your company? Better go take a look! Copyright 2007 B.L. Ochman All Rights Reserved Tags:
user+generated+advertising YouTube McDonald's Ronald McDonald GoRemy alternative advertising alternative marketing BL Ochman
BL Ochman
| Aug 3 07 12:04
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Contact: BL (at) whatsnextonline (dot) com
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
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Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
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Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
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Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
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Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
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Needs a Blog
New Products
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Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
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People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
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Reality Marketing
Reports
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Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
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