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McDonald's Comes a Long Way from Scary Clowns to (Unofficial) User-Generated AdsNo wonder a lot of kids grew up afraid of clowns. This is the first TV ad introducing Ronald McDonald. What a sharp contrast to this current consumer-generated McDonald's ad or the one by GoRemy, below. UGC can be a curse or a blessing, but it would be hard to make anything as scary as that 50s clown. Have you checked to see what's on YouTube about your company? Better go take a look! Copyright 2007 B.L. Ochman All Rights Reserved Tags:
user+generated+advertising YouTube McDonald's Ronald McDonald GoRemy alternative advertising alternative marketing BL Ochman
BL Ochman
| Aug 3 07 12:04
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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