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AT&T Kills 300-Page iPhone Bills in Response to Customer Outrage

Not surprisingly, early adopters and digerati who stood in line to buy the first iPhones are a vocal group. So they were not happy when AT&T killed who knows how many trees to send them their first iPhone bills after Apple forced them to switch to its exclusive service provider. They complained on blogs, in videos and forums, about receiving bills as thick as novels, detailing every call, every text message, every moment spent on the network.

Now, AT&T has apparently listened to its customers and is scaling back the size of their paper bills.

Here's a video from Justine Ezarik, a graphic designer and blogger from Pittsburgh, Penn, whose 300-page bill came in a box, and earned her 15 minutes of fame.


Categories: Word of Mouth
BL Ochman | Aug 24 07 1:54 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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