I Can Has Chezeburger - A Lesson for Marketers

This meme is nothing new - I wrote about the historical precedent known as "LOLIrish" a few days back: http://occamsrazr.com/2007/07/06/powerless-thinking/

Of course, it does help here that no one's trying to market anything. How many memes would die on impact if there were ROI goals attached to them?

Great writeup.

I was having a conversation with one of my wife's brothers who has been a math teacher for over 30 years. The conversation was about holding the attention of the students with humor.

He had come to the conclusion that the students
long term retention was directly proportional to the amount of injected humor into the course material. So, my answer to your question is based
upon my own instincts and his experience. I beleive that the same is true of marketing. The funnier the end product the longer the information will be retained.

I think you make a good point, BL. But I am reminded of the old Spinal Tap line "It's such a fine line between stupid and clever." If marketers and corporations took up your advice en masse, there would be a serious conglomeration of lameness VERRRRY quickly.

BL- can you share some of the viral campaigns that you have done? what has worked/not worked?
Eric

I think tapping into an "inside joke" that was already popular is such a great marketing idea but choosing the right one is the key.

Eric - As a matter of fact, I am working on a report about what does and doesn't work in social media marketing, including campaigns I've done.

As soon as it's ready, I'll send you a review copy.

Thanks for asking!
BL

My experience working with folks with various developmental disabilities in a production environment is that humor is essential in keeping attention focused.