Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


Manufacturers' Hard Drive Replacement Policies Make You an Easy Theft Target

hard_drive.pngYesterday, my friend told me that when he took his Apple computer for repair he was told his hard drive had to be replaced and that he couldn't have the original back, even though it contains sensitive data of his and his clients -- including credit card numbers and bank account logins.

His drive was backed up, so it wasn't data loss he was worried about. It was identity theft. And here's the scary part - most major manufacturers have exactly the hard drive replacement policy.

MSNBC reports

"One year ago, Hank Gerbus had his hard drive replaced at a Best Buy store in Cincinnati. Six months ago, he received one of the most disturbing phone calls of his life.

"Mr. Gerbus," Gerbus recalls a stranger named Ed telling him. "I just bought your hard drive in Chicago."

When Gerbus took his computer to Best Buy for repair he was assured that, after verifying the warranty, workers in Chicago would drill holes through the drive and make it unusable. But, obviously, that's not what happened.

Think it can't happen to you? Think again.
In the most dramatic example, in 2002-2003, says MSNBC, MIT researcher Simson Garfinkel examined 129 used hard drives purchased from a variety of outlets. Only 12 had been completely cleared of data. The other drives contained thousands of documents with critical information -- one had 3,722 credit card numbers on it. Another had been used to power an ATM machine and contained sensitive bank data.

So what should you do when your hard drive has to be replaced? MSNBC suggests bringing your own drill. That, however, probably voids you warranty.

When Dell replaced my lemon computer they sent me software that overwrote my hard drive. But that's not enough. Someone who knows what they're doing can easily retreive your data after that.

Clearly, there needs to be a policy change on the part of manifacturers in this age of identity theft.

Posted by B.L. Ochman


Categories: Commentary
BL Ochman | Jul 12 07 8:53 | TrackBack (0)

Comments

"Someone who knows what they're doing can easily retreive your data after that."

That's not really true. It's actually VERY HARD (and expensive) to recover data once it has been written over just a few times. With a few more writes, it becomes virtually impossible. Simple software utilities are available to do this properly, although it can be time consuming and multiple passes are needed for best effect.

Posted by: Surflizard at July 12, 2007 2:08 PM

Is there a program you suggest is good to use?

Posted by: B.L. Ochman at July 12, 2007 9:19 PM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/3968

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31