Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



Manufacturers' Hard Drive Replacement Policies Make You an Easy Theft Target

hard_drive.pngYesterday, my friend told me that when he took his Apple computer for repair he was told his hard drive had to be replaced and that he couldn't have the original back, even though it contains sensitive data of his and his clients -- including credit card numbers and bank account logins.

His drive was backed up, so it wasn't data loss he was worried about. It was identity theft. And here's the scary part - most major manufacturers have exactly the hard drive replacement policy.

MSNBC reports

"One year ago, Hank Gerbus had his hard drive replaced at a Best Buy store in Cincinnati. Six months ago, he received one of the most disturbing phone calls of his life.

"Mr. Gerbus," Gerbus recalls a stranger named Ed telling him. "I just bought your hard drive in Chicago."

When Gerbus took his computer to Best Buy for repair he was assured that, after verifying the warranty, workers in Chicago would drill holes through the drive and make it unusable. But, obviously, that's not what happened.

Think it can't happen to you? Think again.
In the most dramatic example, in 2002-2003, says MSNBC, MIT researcher Simson Garfinkel examined 129 used hard drives purchased from a variety of outlets. Only 12 had been completely cleared of data. The other drives contained thousands of documents with critical information -- one had 3,722 credit card numbers on it. Another had been used to power an ATM machine and contained sensitive bank data.

So what should you do when your hard drive has to be replaced? MSNBC suggests bringing your own drill. That, however, probably voids you warranty.

When Dell replaced my lemon computer they sent me software that overwrote my hard drive. But that's not enough. Someone who knows what they're doing can easily retreive your data after that.

Clearly, there needs to be a policy change on the part of manifacturers in this age of identity theft.

Posted by B.L. Ochman


Categories: Commentary
BL Ochman | Jul 12 07 8:53 | TrackBack (0)

Comments

"Someone who knows what they're doing can easily retreive your data after that."

That's not really true. It's actually VERY HARD (and expensive) to recover data once it has been written over just a few times. With a few more writes, it becomes virtually impossible. Simple software utilities are available to do this properly, although it can be time consuming and multiple passes are needed for best effect.

Posted by: Surflizard at July 12, 2007 2:08 PM

Is there a program you suggest is good to use?

Posted by: B.L. Ochman at July 12, 2007 9:19 PM

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/3968

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories