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Dodge - WTF? Fire That Ad Agency!

What the fu*k is this agency thinking?
Dodge - fire them right now. Yeccccccccccch. Blecch. Disgusting.

UPDATE: The video has been taken down and the official line is "no comment." Tasteless horror that it was, it won't be missed. But Dodge people: you need to THINK before you put stuff on the internet. The whole world is watching you.

via Adrants


Categories: Worst Practices
BL Ochman | Jul 18 07 1:25 | TrackBack (0)

Comments

As a 24-year-old male, I'm probably right in Dodge's marketing wheelhouse, and that was one of the more stupid ads I've seen in a while.

Posted by: Mike Keliher at July 18, 2007 1:54 PM

Is this a sick joke? Ick. I don't understand how this is supposed to sell cars.

Posted by: Donna Papacosta at July 18, 2007 2:34 PM

BL -- That is a very tasteless ad. It's too bad that animal's lives are cast aside (even in joking) with such disregard. Makes me ill.

Posted by: Matt Dickman at July 18, 2007 2:35 PM

The sad part is that the commercial sucks. How boring and unoriginal!

Posted by: David Binkowski at July 18, 2007 9:26 PM

Far too graphic. Dodge missed the opportunity to use humour; for example, this bulldog could have been turned into a poodle, scared away, etc etc.

And they wonder why people like Honda, Toyota more... when was the last time either ran an ad like this?!

Posted by: Darcy Kelley at July 18, 2007 10:15 PM

That was crap. I wonder though if it was supposed to tie in somehow to the Transformers movie.... And even if it was, it's still crap.

Posted by: Rey at July 19, 2007 4:43 AM

And now, from YouTube: "This video is no longer available due to a copyright claim by DaimlerChrysler."

I wonder if I'm sorry I missed it...

Posted by: Antony at July 20, 2007 2:41 AM

Well the geniuses at Chrysler have pulled the ad -- "no comment" the official word, but at least it's gone. You just know they knew the video was posted there all along, and were hoping for positive buzz. Classic duck & cover...

Posted by: Darcy Kelley at July 20, 2007 6:58 PM

I doubt it had anything to do with the Transformers movie. That was a Chevy promotional film.

Posted by: Mike Keliher at July 20, 2007 10:56 PM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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