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Dodge - WTF? Fire That Ad Agency!

What the fu*k is this agency thinking?
Dodge - fire them right now. Yeccccccccccch. Blecch. Disgusting.

UPDATE: The video has been taken down and the official line is "no comment." Tasteless horror that it was, it won't be missed. But Dodge people: you need to THINK before you put stuff on the internet. The whole world is watching you.

via Adrants


Categories: Worst Practices
BL Ochman | Jul 18 07 1:25 | TrackBack (0)

Comments

As a 24-year-old male, I'm probably right in Dodge's marketing wheelhouse, and that was one of the more stupid ads I've seen in a while.

Posted by: Mike Keliher at July 18, 2007 1:54 PM

Is this a sick joke? Ick. I don't understand how this is supposed to sell cars.

Posted by: Donna Papacosta at July 18, 2007 2:34 PM

BL -- That is a very tasteless ad. It's too bad that animal's lives are cast aside (even in joking) with such disregard. Makes me ill.

Posted by: Matt Dickman at July 18, 2007 2:35 PM

The sad part is that the commercial sucks. How boring and unoriginal!

Posted by: David Binkowski at July 18, 2007 9:26 PM

Far too graphic. Dodge missed the opportunity to use humour; for example, this bulldog could have been turned into a poodle, scared away, etc etc.

And they wonder why people like Honda, Toyota more... when was the last time either ran an ad like this?!

Posted by: Darcy Kelley at July 18, 2007 10:15 PM

That was crap. I wonder though if it was supposed to tie in somehow to the Transformers movie.... And even if it was, it's still crap.

Posted by: Rey at July 19, 2007 4:43 AM

And now, from YouTube: "This video is no longer available due to a copyright claim by DaimlerChrysler."

I wonder if I'm sorry I missed it...

Posted by: Antony at July 20, 2007 2:41 AM

Well the geniuses at Chrysler have pulled the ad -- "no comment" the official word, but at least it's gone. You just know they knew the video was posted there all along, and were hoping for positive buzz. Classic duck & cover...

Posted by: Darcy Kelley at July 20, 2007 6:58 PM

I doubt it had anything to do with the Transformers movie. That was a Chevy promotional film.

Posted by: Mike Keliher at July 20, 2007 10:56 PM

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


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