What the fu*k is this agency thinking?
Dodge - fire them right now. Yeccccccccccch. Blecch. Disgusting.
UPDATE: The video has been taken down and the official line is "no comment." Tasteless horror that it was, it won't be missed. But Dodge people: you need to THINK before you put stuff on the internet. The whole world is watching you.
Well the geniuses at Chrysler have pulled the ad -- "no comment" the official word, but at least it's gone. You just know they knew the video was posted there all along, and were hoping for positive buzz. Classic duck & cover...
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.