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Worldwide One Hour No Power Gains, Umm, Steam

In a prime example of viral marketing, a socially responsible idea is making its way around the globe via the Internet, using free social media tools that are available for the taking.

One Hour No Power asks that on Sunday, July 1, 2007, for just one hour, everyone turn off all non-essential power and use that hour to demonstrate our concerns about global warming and think about how to lower our carbon footprints. (Had you heard that phrase a year ago?)

One Hour No Power is not sponsored by a huge not-for-profit, do-good organization or a major corporation. It's the brainchild of a stay-at-home dad named Andy, (no last name on his bio or contact info) who started his campaign about a month ago.

He started a website ,a MySpace page, a You Tube video and a blog.

One Hour No Power, is fast gaining, umm, steam. More than 2500 people have signed up in Facebook, MySpace now has about 400 friends, and people in the US, Canada, the UK, Ireland, France, Germany, Italy, Belgium, Poland, Ukraine, Sweden, Portugal, Iceland, Dubai, India, Hong Kong, Australia and New Zealand have confirmed that they are joining.

The most fascinating thing about it is that One Hour No Power is one man's idea. It's already got lots of supporters who have networks of their own, and there clearly are some great sponsorship and tie-in opportunities available. By time July 1 rolls around, I am willing to bet that at least a million people will participate.

Categories: Social Media Marketing

Tags: One Hour No Power social media viral marketing peer to peer social media marketing

BL Ochman | Jun 2 07 6:10 | TrackBack (0)

Comments

Hi - I certainly hope you are right and this project has my support too!

Anything that elevates awareness of our consumption, is a very good thing! We cannot continue at our present rate.

Also, if people cotton onto the fact that they can be kind to their purse (wallet) and the planet, it will gain even more momentum.

Tracey Smith
Writer/Broadcaster Sustainable Living
and
Creator of National Downshifting Week

Posted by: Tracey Smith at June 4, 2007 9:13 AM

Hi, I am one of the creators of one of the facebook OneHourNoPower groups, I'd like to thank you for your support, and the free marketing! Take care!

Posted by: Ryan McKenna at June 4, 2007 2:18 PM

I'm the 'bloke in the bedroom' behind OHNP and I'd like to say thanks for your blog about One Hour No Power, it's stirred up a lot of interest in the campaign.

Surname mystery over too, not very exciting I'm afraid.

Take care

Andy

Posted by: Andy Williams at June 5, 2007 5:49 AM

Hi Andy: I'm glad I could help! What's Next readers are a pretty cool bunch. :>)
BL

Posted by: B.L. Ochman at June 5, 2007 7:11 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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