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What Kills a Social Media Campaign
It takes a look at the good, the dreadful and the redeeming social media marketing efforts of several Fortune 500 companies. At best, they wasted a lot of money on ill-conceived campaigns involving blogs, video-sharing sites like YouTube, social networks like MySpace and other new media where users (horrors!) can actually create content. Categories:
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What Kills a Social Media Campaign B.L. Ochman iMedia Connection social media marketing social media strategy Fortune 500 online failures
BL Ochman
| Jun 4 07 11:59
| TrackBack (0)
CommentsAn interesting article. Toyota's digital campaign for the launch of their new hatchback model - the Auris can be added to this. Though i believe Toyota did a good job, in terms of not "forcing" bloggers to write about the product. So are Blogs and user forums the only way for audience participation? In B2B scenario, there are many more things which can be done besides these. Microsoft, Cisco, Shell, to name a few have interacted with Bloggers in a positive way by associating the brand with an Issue/idea and passing the power of commenting/discussing to the audience and bloggers. Posted by: Pallavi at June 6, 2007 5:18 AM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
I have an article in iMedia Connection's InFocus section today called 
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Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
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