It had to happen: I already got a PR pitch that exploits iPhone compatibility in the email subject line: "NBC's New Online Dating Show Viewable on New Apple iPhone, iTunes and/or IPTV." Good thinking by the flaks, I guess. Yawn.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.