It had to happen: I already got a PR pitch that exploits iPhone compatibility in the email subject line: "NBC's New Online Dating Show Viewable on New Apple iPhone, iTunes and/or IPTV." Good thinking by the flaks, I guess. Yawn.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations