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An Ode to Electricity, After a Blackout

As you've probably read, we had a blackout in Manhattan yesterday that lasted a little over an hour. There had been a band playing at a party for kids in a playground across the street and it suddenly went silent. We're nervous when stuff like this happens in New York. Sirens started wailing immediately, and for me, those kicked in a full-fledged 9/11 flashback. I can tell which ones are fire, police and ambulance without seeing them. But I have a battery-operated radio and a land-line, and I soon learned that it was only a power outage on the Upper East Side of Manhattan and the Bronx, and that some subways were out. I've also got a lantern, several days worth of water, and a Go Bag packed at all times. Happily, we didn't have to worry about leaving.

Gretchen Rubin at The Happiness Project has a terrific post about how grateful this little blackout made her for electricity. She writes:

"Because of the "hedonic treadmill," we quickly adapt to our life circumstances, so it's easy to take even major comforts--like electricity--for granted. One cure for the hedonic treadmill is deprivation; deprive yourself of your comforts for a time, and you'll appreciate them anew when you experience them again."
Boy! Is she right. I was delighted to be re-united with the phones, the lights, the AC, the ice in the freezer, the music I have on iTunes on the Mac all day, the elevators, the running water, the working toilet, (no plumbing works above the 6th floor in any high-rise without electricity), the gas stove (electric starter) computer.

But I still hate ConEd because they still say they have no clue what happened. Hello, ConEd, I thought you were the ELECTRIC company.


Categories: Commentary
BL Ochman | Jun 28 07 2:25 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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