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Do Not Miss This Video! "An Inconvenient Truth" Pales By Comparison"I don't think we're going to make it," John Doerr says, in an emotional talk about climate change, investment, social responsibility and love. Inspired by his young daughter, who said "Your generation made this mess, and you better fix it," he and his partners at venture capital firm Kleiner Perkins Caufield & Byers embarked on a green tech world tour -- surveying the state of the art, from the ethanol revolution in Brazil to Wal-mart's (!) eco-concept store in Bentonville, Arkansas. Their plan and Doerr's suggestions about what we all can and must do, is absolutely phenomenal. Do not miss this video. Don't just listen. Watch him. It's possibly the best proof we could see that transparency and honesty are what ultimately will move people to action. Posted by B.L. Ochman Categories:
Best Practices
BL Ochman
| Jun 11 07 8:47
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Commentssurely Mr Doerr's daughter was wrong. It is not his generation that caused the problem. Most of his generation are living on less than $5 a day. Living carbon-neutral by buying carbon credits? How can Walmart employees buy carbon credits when they can't afford health insurance for their children? Posted by: Peter Ralph at June 14, 2007 11:54 AM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Contact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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