  |
 |
 |
Verizon Consolidates Its Marketing and Thinks Its Move Is Revolutionary. Oy VeyEver wonder why your phone bill is so high? Is it just me, or is $1.9 BILLION on 20 AGENCIES a lot for Verizon to spend on marketing when their marketing, particularly online, is so unremarkable? "The move is an effort to create a common look and feel across the company's lines of business, as well as provide cost savings. It whittles down a roster of more than 20 creative and media-buying agencies to 10."So let me get this straight - they need 10 agencies to tell them that? Oy Vey. Posted by B.L. Ochman Categories:
Business Communications
BL Ochman
| May 18 07 1:59
| TrackBack (0)
CommentsPost a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Search
Contact: BL (at) whatsnextonline (dot) com
212.369.8312
blog advertising
About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
Twitter Updates
Categories
- Ad targeting
- Advertainment
- Advertisement
- Advertising Campaigns
- Alternative Marketing
- Awards
- B.L. Ochman
- Benny Bix
- Best Practices
- Blog Advertising
- Blog Bashing
- Blog ethics
- Blog Legal Issues
- Blog Post From Hell
- Blog Software
- Blogging and Moblogging
- Bloomberg for President
- Books
- Business Communications
- Business Ethics
- Buzz
- Case Studies
- Clueless ad agencies
- Commentary
- Conferences
- Corporate_Blogging
- Cross Media
- Customer Service Issues
- Dead Tree Journalism
- Design Train Manifesto
- Digital Journalism
- Don't Believe the Hype
- E-Commerce
- Email Marketing
- Entertainment
- Ethics Crisis
- Events
- Fatblogging
- Folksonomy
- Fun
- Global Business
- Heard on the street
- Hurricane Katrina
- Internet
- Internet PR
- Internet strategy
- Interviews
- Leaders
- Marketing Strategy
- Media Relations
- Memes
- Mike Bloomberg for President
- Multi-Media Advertising
- Must-Read Articles
- Needs a Blog
- New Products
- News
- Nikon D80 Blogger Program
- Nikon D80 Blogger Program
- Nonsense and Parodies
- Pawfun.com
- Peer to peer
- Peer-to-peer
- People to Watch
- Pet Food News
- Podcasting
- Politics
- PR Cluelessness
- President Barak Obama
- Press Release From Hell
- Product Placements
- Promotions
- Public Relations
- Publishing
- Reality Marketing
- Reports
- Resources
- RSS
- Satire
- Search Engine Marketing
- Second Life
- Shameless Self Promotion
- Social Media
- Social Media Marketing
- Sponsored Post
- Studies
- Surveys
- Technology
- Thought Leaders
- Top Bloggers Essential Research Tools
- Trends
- Up and Comers
- Up Your Budget Treasure Hunt
- User Generated Content
- Venture Capital
- Video Contests
- Viral Marketing
- Virtual Marketing
- Vlogs
- Word of Mouth
- Worst Practices
Blogarama
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License