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Verizon Consolidates Its Marketing and Thinks Its Move Is Revolutionary. Oy VeyEver wonder why your phone bill is so high? Is it just me, or is $1.9 BILLION on 20 AGENCIES a lot for Verizon to spend on marketing when their marketing, particularly online, is so unremarkable? "The move is an effort to create a common look and feel across the company's lines of business, as well as provide cost savings. It whittles down a roster of more than 20 creative and media-buying agencies to 10."So let me get this straight - they need 10 agencies to tell them that? Oy Vey. Posted by B.L. Ochman Categories:
Business Communications
BL Ochman
| May 18 07 1:59
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
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Blog Advertising
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Blog Post From Hell
Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
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Studies
Surveys
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Thought Leaders
Top Bloggers Essential Research Tools
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Up and Comers
Up Your Budget Treasure Hunt
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