Marketing Charts: America’s 89.6 million singles head over half of the country's households - 50.3%, according to the 2006 US Census - and they have a love of media and socializing that can reward marketers who realistically depict the unmarried lifestyle, according to a recent report from Packaged Facts.
And here's a news flash for all marketers trying to reach singles: We are not lonely people looking for someone else to make our lives complete. Many of us are doing just fine on our own, TYVM.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations