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NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
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Study: Ad Agencies More Relevant Than Ever. Me: ROFLMAO
"Marketers haven't really lost control of their brands just yet," said Rob Mooth, VP-product development at Bases. "What we found were that the products that get the most buzz were the ones that were paying for it. ... Advertising agencies are probably more relevant than they've ever been for your business."Source: Advertising Age. Who else? via Jeffrey Jones Categories:
Advertising Campaigns
BL Ochman
| May 17 07 5:05
| TrackBack (0)
CommentsBL - as usual, your colorful language had me LOL. I think you may have invented a new text expression -WMFOOMA. In other words, "with monkeys flying out of my ass." BL Ochman, stronger than a cup of coffee. Matt Posted by: Matt Grant at May 19, 2007 8:33 AM By relevant do they mean losing revenue? :P Posted by: David Binkowski at May 25, 2007 10:20 AM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
The most effective way to achieve viral buzz is to pay for it, according to new research from Nielsen BuzzMetrics word-of-mouth measurement service and ACNielsen Bases, neither of whch seemed to notice the monkeys flying out of their asses as they made the announcement.
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers
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