  |
 |
 |
Study: Ad Agencies More Relevant Than Ever. Me: ROFLMAO
"Marketers haven't really lost control of their brands just yet," said Rob Mooth, VP-product development at Bases. "What we found were that the products that get the most buzz were the ones that were paying for it. ... Advertising agencies are probably more relevant than they've ever been for your business."Source: Advertising Age. Who else? via Jeffrey Jones Categories:
Advertising Campaigns
BL Ochman
| May 17 07 5:05
| TrackBack (0)
CommentsBL - as usual, your colorful language had me LOL. I think you may have invented a new text expression -WMFOOMA. In other words, "with monkeys flying out of my ass." BL Ochman, stronger than a cup of coffee. Matt Posted by: Matt Grant at May 19, 2007 8:33 AM By relevant do they mean losing revenue? :P Posted by: David Binkowski at May 25, 2007 10:20 AM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
The most effective way to achieve viral buzz is to pay for it, according to new research from Nielsen BuzzMetrics word-of-mouth measurement service and ACNielsen Bases, neither of whch seemed to notice the monkeys flying out of their asses as they made the announcement.
Search
Contact: BL (at) whatsnextonline (dot) com
212.369.8312
blog advertising
About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
Twitter Updates
Categories
- Ad targeting
- Advertainment
- Advertisement
- Advertising Campaigns
- Alternative Marketing
- Awards
- B.L. Ochman
- Benny Bix
- Best Practices
- Blog Advertising
- Blog Bashing
- Blog ethics
- Blog Legal Issues
- Blog Post From Hell
- Blog Software
- Blogging and Moblogging
- Bloomberg for President
- Books
- Business Communications
- Business Ethics
- Buzz
- Case Studies
- Clueless ad agencies
- Commentary
- Conferences
- Corporate_Blogging
- Cross Media
- Customer Service Issues
- Dead Tree Journalism
- Design Train Manifesto
- Digital Journalism
- Don't Believe the Hype
- E-Commerce
- Email Marketing
- Entertainment
- Ethics Crisis
- Events
- Fatblogging
- Folksonomy
- Fun
- Global Business
- Heard on the street
- Hurricane Katrina
- Internet
- Internet PR
- Internet strategy
- Interviews
- Leaders
- Marketing Strategy
- Media Relations
- Memes
- Mike Bloomberg for President
- Multi-Media Advertising
- Must-Read Articles
- Needs a Blog
- New Products
- News
- Nikon D80 Blogger Program
- Nikon D80 Blogger Program
- Nonsense and Parodies
- Pawfun.com
- Peer to peer
- Peer-to-peer
- People to Watch
- Pet Food News
- Podcasting
- Politics
- PR Cluelessness
- President Barak Obama
- Press Release From Hell
- Product Placements
- Promotions
- Public Relations
- Publishing
- Reality Marketing
- Reports
- Resources
- RSS
- Satire
- Search Engine Marketing
- Second Life
- Shameless Self Promotion
- Social Media
- Social Media Marketing
- Sponsored Post
- Studies
- Surveys
- Technology
- Thought Leaders
- Top Bloggers Essential Research Tools
- Trends
- Up and Comers
- Up Your Budget Treasure Hunt
- User Generated Content
- Venture Capital
- Video Contests
- Viral Marketing
- Virtual Marketing
- Vlogs
- Word of Mouth
- Worst Practices
Blogarama
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License