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Study: Ad Agencies More Relevant Than Ever. Me: ROFLMAO

The most effective way to achieve viral buzz is to pay for it, according to new research from Nielsen BuzzMetrics word-of-mouth measurement service and ACNielsen Bases, neither of whch seemed to notice the monkeys flying out of their asses as they made the announcement.

"Marketers haven't really lost control of their brands just yet," said Rob Mooth, VP-product development at Bases. "What we found were that the products that get the most buzz were the ones that were paying for it. ... Advertising agencies are probably more relevant than they've ever been for your business."

Source: Advertising Age. Who else?

via Jeffrey Jones

Categories: Advertising Campaigns

Tags: clueless ad agencies

BL Ochman | May 17 07 5:05 | TrackBack (0)

Comments

BL - as usual, your colorful language had me LOL. I think you may have invented a new text expression -WMFOOMA. In other words, "with monkeys flying out of my ass."

BL Ochman, stronger than a cup of coffee.

Matt

Posted by: Matt Grant at May 19, 2007 8:33 AM

By relevant do they mean losing revenue? :P

Posted by: David Binkowski at May 25, 2007 10:20 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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