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Kim Roach: "Anyone can become a successful blogger"

million_dollar_key.jpgKim Roach at Lifehack has some great advice in 101 Steps to Becoming a Better Blogger.

One thing that the list makes very clear -- being successful as a blogger takes time and dedication as well as talent and a high degree of sticktoitivity. That's also what it took back in the early 90s, when this cartoon was published. The medium is updated, but there is still no magic formula.

He says he believes that, with a bit of effort, anyone can become a successful blogger.

I strongly disagree. Blogging is a lot of work and it requires strong dedication. There are supposedly 70 million blogs being followed by Technorati, but less than 10,000 of them (and I am being very generous here) have an significant number of readers. To keep readers following a blog over the long term, you have to love writing, love the community that forms around your blog, and love sharing knowledge.

To continue to attract and to keep readers requires writing about topics they want to learn about. I am grateful to those who read my blog, and always open to suggestions on how to make it better. I know you aren't here just for the fun of it.


BL Ochman | May 11 07 3:30 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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