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Hardvard Business Review: We Googled You

Harvard Business Review has an interactive case study, "We Googled You" It's fictional, but it brings up a very real issue faced by managers, and job hunters, today - what to do if some Google information is negative. They'll publish some of the best responses online after the case closes on June 15th.

The premise:

"Hathaway Jones’s CEO has found a promising candidate to open the company's flagship store in Shanghai. Should a revelation on the Internet disqualify her now?"

The case study is one of the magazine's oldest features, and this is the first one that's interactive. Add your $.02.

Categories: Reality Marketing

Tags: Harvard Business Review Harvard Business Review Interactive Case Study We Googled You Google marketing

BL Ochman | May 29 07 1:24 | TrackBack (0)

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About BL Ochman

BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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