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Why Most Corporations Should Not Blog

corp_blog.pngToday's Dilbert cartoon has the most concise explanation I've seen yet about why most companies should not blog.

More reasons not to start a corporate blog:

1 - every post has to be vetted by legal or PR. It won't ring true.
2- you're not prepared to allow any negative comments. Blogs are not monologues.
3- the purpose of your blog is message control -- which is, and always has been an illusion.


Categories: Corporate_Blogging
BL Ochman | Apr 26 07 1:32 | TrackBack (0)

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About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers


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