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Why Most Corporations Should Not Blog

corp_blog.pngToday's Dilbert cartoon has the most concise explanation I've seen yet about why most companies should not blog.

More reasons not to start a corporate blog:

1 - every post has to be vetted by legal or PR. It won't ring true.
2- you're not prepared to allow any negative comments. Blogs are not monologues.
3- the purpose of your blog is message control -- which is, and always has been an illusion.


Categories: Corporate_Blogging
BL Ochman | Apr 26 07 1:32 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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